"I'm actually a big fan of anecdotes in business," Bezos said at the leadership forum as he explained why he reads customer emails and forwards them to the appropriate executive. Often, he says, the customer anecdotes are more insightful than data.
I wrote an article last year titled, Google's CEO Doesn't Use Bullet Points and Neither Should You. He still doesn't. Neither do Jeff Bezos, Elon Musk, Richard Branson, and most of the world's most inspiring speakers.
Bullets don't inspire. Stories do.